Kuru Footwear Updates their Legendary Orthotic Insert Technology for the World’s Most Comfortable Shoes

Salt Lake City, UT (PRWEB) January 09, 2012

KURU Footwear, a leading web-driven footwear brand, recently launched an update to their groundbreaking orthotic insert technology. This revolutionary technology, called KuruSole, includes the support of a custom orthotic combined with the performance of active shoes.

KURU has quickly gained a loyal following since debuting their footwear in 2009. Company founder and CEO, Bret Rasmussen, said, "one main reason our customers keep coming back is because they simply can not find a better fitting or performing pair of shoes for their active lives. Whether they're planning for their next trip to Europe, or they are looking to upgrade to a new pair of walking shoes, they understand the value of orthotic level support. And that's the kind of support and comfort our shoes promise with this patent-pending technology."

Unlike other shoes that are flat, this technology is designed around and shaped like the human foot. Every single layer of a KURU shoe is anatomically shaped to perfectly match the contours of the foot. The company claims that this revolutionary design creates the worlds most comfortable shoes.

The updates to the KuruSole orthotic insert technology includes a slightly narrower heel cup for a more precise fit. In addition, KURU product development experts improved the last shape to better support the arch and custom fit to the foot. Lastly, KURU product development experts created a brand new sockliner that takes the best knowledge from the medical industry to allow the foot to be in a natural, healthy position.

About KURU

KURU is the most anatomical active footwear brand sold in America. KURU is a shoe brand launched and sold purely over the web. By offering customers a unique, direct-to-consumer shopping experience, KURU is able to provide better service, better products, a better shopping experience, for the best value. KURU launched it's direct-to-consumer business model in 2009 and now offers a variety of footwear including travel shoes, hiking shoes, casual shoes, and walking shoes.

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