Salt Lake City, UT (PRWEB) January 31, 2012
KURU is an internet driven shoe brand that has quickly gained recognition as a leading walking shoe for plantar fasciitis. The company's patent-pending KuruSole technology includes an orthotic molded into the footbed of their walking shoes. Earlier this month, the company released an update to its innovative technology.
The company analyzed the feedback from thousands of its loyal customers to find out how to improve their technology. They then updated the technology to better work around the natural stride of the foot. These updates include a slightly better fitting heel and even better performance due to an improved shape in the heelstrike zone.
Since the technology is designed around the shape of the foot, it still includes a deep heel cup that flexes inward with each step. This keeps the natural fat pad of the heel under the heel bone and can reduce impact that causes pain.
The company says its technology is so effective at helping those with plantar fasciitis heel pain that over 80% of those who buy it for such conditions, keep them.
Company Founder Bret Rasmussen said they never set out to be the plantar fasciitis shoe. Rather, "we set out to be the most comfortable active shoe driven by biomechanically correct technology. What resulted is a technology that is so effective, it even helps those with real foot pain. You can't ask for much better validation than customers telling you they no longer have pain."
He cites what one of the company's recent customers wrote, saying "I am on my second battle with plantar faciitis. I got these shoes and the minute I put them on the pain went away. I just got them today, but I am so happy to just be free of the pain."
The range of KURU shoes that help with plantar fasciitis can be viewed at: http://www.kurufootwear.com
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